Buying and searching for stock images can be a tedious and expensive task, especially if you stick to the standard sites. But there are other sites out there, and many of them are better than the status quo. Here are eight sites with great stock photos.
Unsplash is a great source for free high-resolution photos that are updated often. It’s a mixture of urban and rural landscapes, as well as close up shots of objects and growing things. You can find almost anything here. “Made With Unsplash” is a page where users can post projects where they’ve utilized stock images from the website, so visitors can see the photography in action. They update every 10 days with 10 new images so the selection keeps growing. With their Creative Commons license, you can copy, modify, and distribute the work, even for commercial purposes, without asking permission.
Dropbox going from 5000 to 75,000 wait-list signups in one night
Back in 2008, Dropbox was struggling to get new users. They were running an Adsense campaign, unsuccessfully. For every $300 they spent, they'd acquire a user who paid for the $99 product. After going at this for a while, Drew Houtson and his team decided to try something different.
Drew made a simple, four minute video showing off how Dropbox worked. Because the service doesn't sound as impressive in text, having a video to show off how it actually functioned worked wonders. Here's a link to the video. Another aspect of the video that is important to note is that it was tailored to the community it was being shown to. Drew was a member of the Digg community, and knew what kinds of things they'd appreciate. If you pay close attention, the video is full of references to things like TPS reports and Tom Cruise. It was full of inside jokes, and quickly got voted to the top of Digg. By the next day, they had 70,000 new signups.
Another thing that Dropbox did that we might be able to emulate while marketing our own products is offering extra services for social shares. Dropbox ran an extensive campaign during which you could share the service on Facebook and Twitter for an additional 128MB of space. It was something the users wanted (as opposed to just giving away a peice of technology in a raffle), and lead to 2.8 million invitations being sent during the first 30 days.
It probably comes as no surprise that digital marketing budgets are rising. But the velocity of growth is actually quite breathtaking. In research conducted by Gartner among their clientele, digital marketing budgets rose 20% in 2013. And they’re expected to rise again by double digits in 2014.
For large companies, those are large budgets being moved around in a short time span.
Yesterday, Laura McLellan of Gartner presented a webinar on their latest research that confirms this phenomenon: Digital Marketing Technology and Services Spending on the Rise. While she shared many fascinating revelations — for instance, digital marketing has now been recognized by CEOs as by far the most important investment to improve their business over the next 5 years — there were two findings that I thought were particularly worth noting.
- Content and data are the future of digital marketing
- Storytelling and the battle for customer attention
- How Content marketers must be content curators and consumers themselves
- Great content must inform, inspire or entertain
- Good content is simply content someone wants
- The cultural shift required to be successful in content marketing
- Content is king but distribution is really in charge
What are you most excited about in the digital marketing space at the moment?
A company’s logo is a recognition tool for the public to link their services or products to the company. In other words, it is part of a company’s branding. Without such branding, the public will not be able to differentiate between companies, and therefore unable to expect a certain standard or quality from the company which they interact with. A logo, if designed effectively, can bring to people’s mind the unique selling proposition of an organization, which inevitably promotes the company on a sub-conscious level.
What better way to evaluate the effectiveness of logos than to examine how they have evolved in successful and age-old companies? We have scouted for some of the most well-known companies in the world and researched on how their logos have changed over the years, decades and even the century. We hope that these will give you some ideas on how companies like these have designed their logo in such a way that people could easily identify with their brand names. Full list after Jump.
The Shell gas station brand logo started out in 1900 as a literal inked clamshell drawing but has gradually become a smooth red and yellow stylized shell. The colors and shape are so distinct, Shell doesn’t even write its name on the logo anymore.
It's fun to get new social media followers.
It's gratifying to know people like your organization, and you can't help but feel a bit proud when they want to announce it on their social media profiles.
Do you know what can make getting new followers even more exciting? Knowing each new fan could make your business money. According to an infographic from Who Is Hosting This, 47 percent of U.S. online shoppers have made purchases based on Pinterest recommendations.
So, how can you get more Pinterest followers? The graphic offers eight ways. Here are a few of them:
Is responsive web design your top priority this year? If not, you must get in touch with the upcoming design trends in 2014 by adopting this popular design technique.
I have compiled a list of the top 5 reasons why you should switch to responsive web design as sooner as today!
1. Google’s Recommendation
Nothing can beat our reason number one. In, 2012, Google strongly recommended the use of responsive web design and presently deems it to be the best practice for smart-phone optimized websites. Responsive websites have one URL and the same HTML. This lets Google easily crawl and index your website content. This reason alone should make you sign up for responsive design now!
The Flash vs HTML5 website built by Waste Creative has now attracted nearly 4,000 Facebook 'Likes', split between Flash and HTML5.
The luscious, animation-packed website was created to provide insight into Waste Creative’s thoughts surrounding popular web technology for gaming. The site explained how the company created the game Waste Invaders as a proof-of-concept to test Flash Player 11, and then used Adobe Air to release it as an iOS app. Subsequently, the game was ported to HTML5.
Lady Gaga might have been “Born This Way,” but the success of her megahit album of the same name didn’t happen by chance. Instead it followed a comprehensive social media campaign led by strategist Jaunique Sealey.
Sealey, whose company specializes in social media marketing and branding, audience development and digital media distribution, was charged with developing a campaign to help make the album’s release the largest in history. The 1.1 million copies sold in its first week made “Born This Way” the fastest-selling album in 2011.
Most Crowdsourcing Is Done on Private Platforms, Why Not Reach Out Broadly?
Few brands use Facebook to crowdsource consumer insights. Those that don't miss out on the big payoff this social activity can provide.
Why aren't more brands using Facebook to tap consumers for new ideas? Facebook is usually managed by the marketing team, but crowdsourcing initiatives, which provide a window into consumers' minds, are typically run by the R&D team.
Led by Shantanu Narayen, who has been at the helm since 2005, Adobe reported revenues of $US1.045 billion ($1.01bn) and $US185.2 million in net income for its fiscal first quarter ending March 2.
Narayen, an avid cricket fan, shared his vision exclusively with The Australian at the Adobe Digital Marketing Summit in Salt Lake City, Utah last month.